Many would be surprised that someone would open a record store in an age when most obtain their music via iPod, but stores like Shuga are testament to the staying power of vinyl.

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EdenPrairieNews > To make their business dreams a reality, Adam and Danielle Rosen tapped into a bit of the new and the old. For years, the couple has been selling records online out of their space in Eden Prairie, growing to the point where they have been able to take their online store and add a brick and mortar counterpart. The couple recently opened Shuga Records in northeast Minneapolis (at the former site of the Minnesota Center for Photography, 165 13th Ave. NE).

EdenPrairieNews > Many would be surprised that someone would open a record store in an age when most obtain their music via iPod, but stores like Shuga are testament to the staying power of vinyl.

EdenPrairieNews > Adam and Danielle moved to Chicago where he pursued DJ gigs, however a car accident left him out of work and medical bills began to mount. He started to sell his dance records to pay off bills.
“It kind of just grew from there,” said Adam.

EdenPrairieNews > But Shuga Records goes beyond just serving buyers looking to be nostalgic. Many of those who purchase from their online store are collectors from Italy and Asia, noted Adam. Others may be DJ’s looking for material to sample. Still others may be those who just enjoy listening to vinyl.
“There’s just something really fun about it,” said Danielle.

EdenPrairieNews > Shuga Records is located in northeast Minneapolis at the former site of the Minnesota Center for Photography, 165 13th Ave. NE

EdenPrairieNews > The store is not specializing in one kind of music, but will offer a lot of dance music. There will be some CDs and even tapes for sale, along with vintage posters, the free bin of records, turn tables and other music accessories.

EdenPrairieNews > The online store was a way to make money, but the bricks and mortar location is a labor of love for the Rosens. And they’ve got nothing but glowing reviews of the community around in the arts district of northeast. The couple plans to move to northeast Minneapolis as soon as they can sell their house in EP.

EdenPrairieNews > The name "Shuga Records" comes from Rosen’s days as a DJ in Chicago when he was known as DJ Adam “Shuga Rose” Rosen.

Many would be surprised that someone would open a record store in an age when most obtain their music via iPod, but stores like Shuga are testament to the staying power of vinyl.

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